Lexus - Luxury and Elegance
Lexus is a brand name used by Toyota in North America, Europe, Australia, and New Zealand for luxury automobiles. Some believe the name comes from the combination of “luxury” and “elegance”. Lexus was inspired by the success of the luxury Toyota Supra and the Toyota Cressida models. Both the Supra and Cressida were rear wheel drive cars with a powerful (7M-GE/7M-GTE) type engine.
The first Lexus-branded car models, the V-8 powered LS 400 and the smaller ES250, appeared in 1989. The flagship LS400, known as the Toyota Celsior in the Japanese domestic market, had a unique design, sharing no major elements with previous Toyota vehicles, with a new 4.0L V8 engine. It was widely praised for its quietness, well-appointed interior, fine engine performance, outstanding build quality, and value. It was generally regarded as a major shock to the European marques, but it has never managed to gain the affection of the public in the way of the older luxury manufacturers. It won several major motoring awards when released.
These virtues have been maintained in subsequent iterations of the LS, including the LS 430, and the range has been expanded with other models. The Toyota Camry-based ES 330, the small, sporty, rear-drive IS 200 and IS 300 based on the Japanese Domestic Market Toyota Altezza, and the Toyota Land Cruiser-based LX 470 SUV, and the GS models. The world’s second mass-production hybrid SUV was a Lexus, after the Ford Escape SUV in summer 2004. The SC300/400 was Lexus’ first coupe that made its way to the United States.
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